Analytical Hierarchy Process Essay

Abstract The analytic hierarchy process (AHP) provides a structure on decision-making processes where there are a limited numbers of choices but each has a number of attributes. This paper explores the use of AHP for deciding on car purchase. In the context of shopping, it is important to include elements that provide attributes that make consumer decision making easier, comfortable and therefore, lead to a car purchase. As the car market becomes more competitive, there is a greater demand for innovation that provides better customer service and strategic competition in the business management. This paper presents a new methodological extension of the AHP by focusing on two issues. One combines pair wise comparison with a spreadsheet method using a 5-point rating scale. The other applies the group weight to a reciprocal consistency ratio. Three newly formed car models of midsize are used to show how the method allows choice to be prioritized and analyzed statistically. INTRODUCTION The Analytic Hierarchy Process (AHP) is a structured technique for helping people deal with complex decisions. Rather than prescribing a â€Å"correct† decision, the AHP helps people to determine one. Based on mathematics and human psychology, it was developed by Thomas L. Saaty in the 1970s and has been extensively studied and refined since then. The AHP provides a comprehensive and rational framework for structuring a problem, for representing and quantifying its elements, for relating those elements to overall goals, and for evaluating alternative solutions. It is used throughout the world in a wide variety of decision situations, in fields such as government, business, industry, healthcare, and education. Users of the AHP first decompose their decision problem into a hierarchy of more easily comprehended sub-problems, each of which can be analyzed independently. The elements of the hierarchy can relate to any aspect of the decision problem. Once the hierarchy is built, the decision makers systematically evaluate its various elements, comparing them to one another in pairs. In making the comparisons, the decision makers can use concrete data about the elements, or they can use their judgments about the elements’ relative meaning and importance. It is the essence of the AHP that human judgments, and not just the underlying information, can be used in performing the evaluations. The AHP converts these evaluations to numerical values that can be processed and compared over the entire range of the problem. A numerical weight or priority is derived for each element of the hierarchy, allowing diverse and often incomm-ensurable elements to be compared to one another in a rational and consistent way. This capability distinguishes the AHP from other decision making techniques. In the final step of the process, numerical priorities are derived for each of the decision alternatives. Since these numbers represent the alternatives’ relative ability to achieve the decision goal, they allow a straightforward consideration of the various courses of action. EXPLANATION For instance let’s consider cars (an example) which touch the lives of hundreds of millions of people nearly everywhere on this planet on a daily basis. Other than a house, a car is perhaps the largest purchase that we make. With the average cost of a car well over US$ 15,000, choosing just the right one becomes a major decision. Buying a new car is regarded as a decision-making problem and a reflection of customer preference. Someone shops for a new car, he or she want to take a look at finances and options. The possible budget is then a constraint in the decision on which car to buy. Most people shopping for a new car rank safety high among their purchase considerations. Other important attributes include: fuel economy; comfort and convenience features; insurance information; specification and warranties and resale value. Constant changes in customer demands lead manufactures to produce new and improved designs. Automation of manufacturing technologies allows this. Recently the production life cycle has become shorter. For example, General Motors in the USA is leading the industry in developing ground-breaking technologies to improve the driving experience and to meet the changing needs and life styles of modern drivers. They are making efforts to lower the cost of the technology to a level that will make advanced cars an attractive purchase. As the automobile market becomes more competitive, the industry has no choice but to adopt innovation that brings better customer service. Many customers seek advice from car experts or friends when purchasing a car. In many cases, there are times when the price and special features do not match the budget. An appropriate decision-making method for selecting the best car is useful to both customers and producers. An analytic method not only reduces the dealer’s burden, but also may increase sales The analytic hierarchy process (AHP) is an intuitively easy method for formulating and analyzing decisions .It was developed to solve a specific class of problems that involves prioritization of potential alternate solutions. This is achieved by evaluation of a set of criteria elements and sub-criteria elements through a series of pair wise comparisons. The AHP model depicted in this paper uses the following decision criteria: exterior, convenience, performance, safety, economic aspect, dealer, and warranty as well as 39 sub-criteria. For the implementation of the AHP, we considered the three midsize passenger car models as alternatives 2. EVALUATION CRITERIA The source for deriving the evaluation criteria candidate was: 1. A telephone interview with dealers who are part of companies that make the models. The manufacturing company with the highest market share considered graceful body styles and smart design of facilities related to safety to be most important. On the other hand, warranty on the car and the dealer’s strategies for marketing are regarded as important customer criteria; 2. The use of personal experiences recorded on an online bulletin board was corrected using the Internet; The AHP model shown consists of three levels. Exterior involves components and factors seen from the outside such as color, length and width, tyres, trunk, wheels, doors and headlamp styles. It includes the following sub-criteria: model, style, length, quality of interior decoration, number of available color types, and instrument cluster. Convenience is related to the design of the equipments for easy operation. It includes: inside width, ease of loading or unloading packages, convenience of operating instruments, modern fittings (such as electronic systems and a burglar alarm), forward visibility and quality of the audio system. Performance is related to the functioning of the car. It includes maximum torque, maximum speed, fuel tank capacity, braking ability, cornering ability, inside noises and traveling comforts. Safety is enhanced by a body designed to protect the drivers and passengers against collisions. The most important safety features are those that reduce the risk of death or serious injury. It includes: airbags, antilock braking system ABS, impact protection systems, trunk safety, seat belts, safety of the body and number of alarm facilities. Airbags provide total chest and face protection. The ABS allows drivers full steering control and shorter stopping distance in adverse situations. The economic aspect refers to the price and cost of a new car, or maintaining the car within budgets, etc. It includes: purchasing prices, fuel consumption per month, insurance costs and installment conditions, resale prices of used cars and optional equipment costs. The dealer criterion refers to personal characteristics and attitudes that lead the customer to make the purchasing decision. This criterion includes: visits or calls needed to persuade the customer to buy, the dealer’s attitude, the dealer’s expertise and belief in the dealer’s promises. The warranty criterion include: the number of service stations, ease of acquiring spare parts, customer satisfaction after services, and the average repair time for minor troubles. We mailed questionnaires to each of two groups. The first group was given a questionnaire that contained a pair wise comparison sheet. The members consisted of 13 managers who were serving in the sales department and who had experience exceeding 10 years (see Appendix A for this questionnaire). Respondents were domain experts who easily recognized their own sales products and have valuable knowledge about the customer requirements and preferences. Twenty-two potential customers with experience over 7 years were in the second group (see Appendix B). They answered about their satisfaction with their current car. 3. Implementation and ranking A procedure of prioritizing each car model is shown in Table 1 shows the C.R. for each individual, where the circle represents meaningful C.R. Using Expert Choice, we obtained the synthesized priorities of the main criteria and sub-criteria. The reason that the group’s weight is 1/C.R. is to assign higher weights for higher consistent persons. As a result, safety gains are the highest priority in the main criteria. The body safety is especially important. The synthesized priorities and ranks resulted in Table 2 (Case-II). The priorities of the sub-criteria are not proportional to those of the main criteria. This means the decision-makers have different opinions on the importance of the main criteria. By synthesizing the drivers’ rating values with the priorities, we obtain the priorities of the car models and the ranks with respect to the goal and synthesized priorities for each main criterion when the C.R. is bounded by the limit (see Table 3). In Case-I and Case-II, the computational methods used are reasonable when the groups’ consistency is more important than the individual ones. Because the conventional AHP has no choice but to increase the Delphi rounds in order to increase the groups’ consistency, much effort is required to reduce the C.R. If the Delphi rounds are not sufficiently processed, it is unreliable through the inclusion of inconsistent matrices [12]. Using the Spearman rank correlation test [1], accepting H0 means that the ranks are either uncorrelated or negatively correlated. That is, two decision makers exhibit an insignificant level of agreement in ranking for each criterion. Rejecting H0 means that the ranks are positively correlated. As shown in Table 4, we conclude that there are significant effects between groups since the rate of the H0 acceptance is 83% (65/78 Ãâ€"100). This shows that Case-I is the more appropriate method. It rejects greater agreement between groups. 4. SENSITIVITY ANALYSIS Sensitivity analysis allowed us to verify the results of the decision. A sensitivity analysis can be formed to see how sensitive the alternatives are to change with the importance of the criteria. The Expert Choice implementation of AHP provides four graphical sensitivity analysis modes: dynamic, gradient, performance and two-dimensional analysis [4]. Here performance sensitivity analysis is employed. It depicts how well each alternative performs on each criterion by increasing or decreasing the importance of the criteria. In addition to this, each sub-criterion performs on each main criterion by increasing or decreasing the importance of the main criteria. It should be noted that if a criterion is not sensitive, it would be better to eliminate it from the AHP model. In the case of increasing importance of a criterion to the maximum value of 1.0, we assigned the alternative that gained the highest rank to score 5 and the lowest rank to score 1. The value of Model 1 is 25, Model 2 is 21 and Model 3 is 15. In summary, we can conclude Model 1 is the best among the alternatives, although the highest priorities were different in Case-I and Case-II. 5. CONCLUSION This paper presents a decision-making method for selecting the best passenger car models through combining the AHP and a spreadsheet model. The C.R. is used as the decision-maker’s weights. As an implementation of the AHP, three car models were prioritized. Through the sensitivity analysis, the fact that Model 1 ranked the highest is consistent with the result of the highest market share. References E.H. Forman, T.L. Saaty, M.A. Selly, R. Waldron, Expert Choice, Decision Support Software, McLean, VA, 1983 T.L. Saaty, K. Kearns, Analytical Planning: The Organization of Systems, Pergamon Press, Oxford, 1985. Y Wind and T L Saaty, ‘Marketing Applications of Analytic Hierarchy Process,’ Management Science, Vol. 26, No. 7, July 1980

Airline Industry

The absorbtion of a company is often a difficult task. Critical issues to consider, include organizational culture, technology, socio-culture, brand equity, and profitability of the firm. Organizational culture is the most important issue to consider when acquiring another company. While some cultures differ from others, that doesn’t necessarily make them weak cultures. Key questions to ask are; how well will the companies cultures mix with each other? If changes to either culture occur, what implications does this have on productivity and efficiency?Technology is and has been a key part of business and will continue to be. Technology increases productivity, efficiency, and in many times lowers the cost of making products. When looking to acquire another company one must compare the technology of that company to its industry. How much will a company have to invest in a company to get the technology updated and personnel trained on those machines? How much would the company gai n by implementing this new technology? Socio-cultural factors are a mindset of customers and they play a major role in whether or not a customer purchases a product and how much of it they will purchase.Grapefruit, for example, was a very popular item during the craze of the Hollywood Diet. Carbohydrates were in low demand when the Adkins Diet was trendy, and now it’s no transaturated fats that are becoming the next style of diet. Fast food companies had to change their menus to fit some of these trends due to their popularity! The lesson to take away from this is that a company needs to look into current as well as future trends that occur before making the decision to make an investment into an absorption.Brand equity is an essential part of acquiring a company. For example, a customer enters a pharmacy and sees both Tylenol and the generic brand of acetaminophen at the same price; the customer will most likely pick the Tylenol because it has proven itself to be a strong br and. The same can be said with companies in other industries. A company must research the customer’s perception of the products and service that the potentially acquired company offers in order to insure that they are making a good investment.Since the nature of business is to make profit, a shrewd to examination into the current profitability of the company being acquired as well as speculate future profitability is required. It’s also essential for a company to forecast the impacts that this merger will cause for their own company and determine if the results are desirable before the merger takes place. Part II. Barriers to entry—moderate: Sometimes a company will be able to enter the market but only for a short time; however this still causes competition and causes a reduction in fares.Part of what keeps barriers high are that airlines that are already in business there have planes already purchased as well as partnerships with other companies established. Th is leads to a potential entrant having diseconomies of scale. The two major things that deter customers from choosing a competitor are cost and past experience. These don’t contribute much to switching costs so when a new competitor enters the industry margins decrease even more. Since startup costs are so huge in the commercial airline industry, the threat of potential entrants is rather low.Rivalry among existing firms—high: Since JetBlue has entered the global market there are several more airlines worldwide that JetBlue has to compete with, as well as domestic and startup airlines to compete with. They must keep their prices/margins low not only to deter customers from other competitors but also to compete with close substitutes. There isn’t a firm that controls a large portion of the market so in turn companies receive low return due to competitive pricing structures. Finally there is very little differentiation in the airline industry.Services that JetBlue offers like free WiFi and XM radio are small things that help them differentiate their service for customers to buy. Threat of close substitutes—high: There are several substitutes to air travel, these being things like a car or a train. When going overseas there really isn’t a good substitute unless you are going on a cruise which in my opinion is an entirely different plan for travel. Sometimes if a group of people want to travel to the same place they will carpool for a cheaper rate, but this is getting less popular than it once was.In summary the shorter the distance, the more likely an airline is going to lose to close substitutes like a car or train. Bargaining power of suppliers—high: This is due to the fact that the suppliers are in an oligopoly. There isn’t much competition in the supplier market so those companies can keep their margins rather high. If a company decides to purchase a different brand of airliner then they would need to face trai ning and maintenance costs associated with buying that new brand. Now there are things like beer and peanuts, uniforms and the like.The airline industry has potentially high bargaining power against these suppliers but those items don’t affect the profit margin like equipment does. Bargaining power of buyers—low/moderate: The price of an airline ticket is set and doesn’t really change except over time through competition. Buyers get to use technology like the internet to compare prices of different competitors which lowers prices; however that only affects prices over time. Since there are many airlines to choose from as well as low switching costs buyers enjoy a moderate amount of bargaining power.However, with few exceptions like companies that use economies of scale to negotiate rates for you there is very little a buyer can do to bargain with an airline immediately. Overall competition in airline industry is very intense. There are several competitors in the airline industry, and since the industry is low growth competitors try to differentiate their service to get people to switch to them. In poor economic times people look for lower cost alternatives and airfare is no different—people will look for lower cost means of transportation. Airliners also face an overall moderate bargaining power which limits their profit margins. Airline industry This is considerably larger than some 620 countries, estimated similarly to the same size as Switzerland. (ATAG, 2012). It is orecast that by 2026, the industry will contribute $1 trillion to world GDP (ATAG, 2012). Despite the fact there is over 2000 airlines, each airline generally relies upon either one of the two-airline manufactures. These are Boeing or Airbus, both that are extremely wealthy companies. Boeing & Airbus are extremely competitive against each other and often have court disputes against each other.The most recent dispute was dated in May 2011, where both companies claimed victory after the World Trade Organisation overturned the ruling in which saw Airbus receive billions of Euros in illegal subsidies. BBC News, 2011). The US complained to the WTO as they thought the $18 billion subsidiary was deemed to 'cause serious prejudice' to US interests (BBC News, 2011). Growth Rate The Airline Industry woes are expected to continue, with humble profits produced mainly by l imiting capacity.Both Boeing & Airbus already have a backlog of orders due to carriers deferring their orders due to the poor growth in clientele and falling flight prices. (The Economist, 2012). Other factors that are damaging the threat of growth in the Airline industry are the threat of terrorism & increase in fuel prices. Are these factors putting people off? In 2009, there was an immediate decline in air travel by 30% (ehow) after the attack on the twin towers. The drastic decline maybe explained by the fact many feared there could be another terrorist attack in the nearby future.Rising fuel prices in 2012 are set to have an enormous impact on the industry and set to shrink profit margins awfully tight. The industrys global trade body nas warned that annual profits nave been cut by $500m (Financial Times). Due to the Increase in fuel prices, many airlines have decided to provide the A380 aircraft, hich carries roughly 500 people depending on the configuration. This has helped a chieve economies of scale for many companies. Market Share The Airline Industry is incredibly competitive and diverse globally so it is difficult to summarise market share of companies.However, because of this reason returns are usually lower than expected. This can result in difficultly at times of economic recession. The supply in airline industry is very limited and dominated by Boeing & Airbus, which means there is very little aggressive competition. It is very unlikely to ee a supplier vertically integrated. This means it is highly unlikely that Boeing or Airbus would start offering flight services. The bargaining power of airline companies is surprisingly very low.

Promote person centred values Essay

Person-centred is about providing care and support that is centred or focused on the individual and their needs. We are all individual and just because two people might have the same medical condition, for example, Dementia, it doesn’t mean that they require the same care and support. You will need to develop a clear understanding about the individuals you are working with. This includes their needs, their culture, their means of communication, their likes and dislikes, their family and other professionals’ involvement so you can promote and provide person centred care and support. Individuality: Assumptions should never be made about an individual. They should never have to fit in with you or your employer. Individuals should be allowed and supported to make their own choices. Care and support needs should be tailored to suit each individual. This shows respect by preserving the individual’s dignity and individuality. Their personal beliefs should be respected. Independence: Allow the individuals you support to do things for themselves, however small. Being independent does not necessarily mean being completely alone, but being supported to do things for themselves. Take time to enable the individuals you support to be independent. Independence makes people feel in control of their lives and gives them a sense of self-worth. Privacy: You will need to understand each individual’s need for privacy and support this in the way you work. The availability of private space will be different in residential care home and home care environments. Irrespective of which environment, you should always ask permission before entering an individual’s room. Always knock on their door. Close doors when performing personal hygiene but first check the individual is happy with you doing so. Every individual should have time and spaces to do things in private if they should wish to, for example, meeting friends and family or making phone calls. Partnership: Working in partnership with other professionals, with colleagues, families and carers is an essential part of providing care and support. Person-centred care and  support is about a whole range of people working together to improve the lives of individuals. Partnership is all about the individual you are supporting and all of the partners involved will need good communication, sharing appropriate information, putting the individual’s best interests at the centre of everything that everyone does. Choice: Each individual you are supporting should be allowed and supported to make choices. They should be given thorough information in order to make informed choices themselves. Never take over because you can do things faster or because you think something should be done a particular way. Always involve the individual in decisions about their care and support. Sometimes individuals can be overwhelmed with choice, for example, individuals suffering from Dementia, may respond better if you give them two simple choices but this is much better than giving no choice at all. Must be able to communicate and listen well. Dignity: Dignity is what we feel when we are respected and it is what makes us feel important in society and in our lives. Whether individuals are eating, sleeping, washing, shopping or dying, care and support workers must help them to feel dignified. Be aware of the importance of preserving an individual’s dignity, ask them how they wish to be addressed; try not to rush them and take time to listen; use towels or clothing to cover them up when performing intimate care tasks. It is important not to stereotype or make guesses about individuals and their needs. Respect: Is showing an individual respect, you will support them in what they believe is important, whatever their age, culture, disability, gender, belief or sexual orientation. When working with other people or professionals, never ignore the individuals you are supporting. Always include them in the conversation, irrespective of the subject? Rights: Individuals you care for and support should continue to have the same rights as when they were living independently. Each individual you support has the right to say no, the right to have a relationship, the right to have a say about how they are supported. They have a right to choose what they eat and when, how they dress and when. They have the right to choose their friends and what they want to do with their time. You may have to make changes to take an individual’s rights into account. You may have to balance an individual’s  rights against your responsibilities and consider if either they or you are at risk? If you are concerned or unsure, check with your supervisor or manager. Choice and Control – Enabling people to make choices about the way they live and the care they receive. Communication – Speaking to people respectfully and listening to what they have to say; ensuri ng clear dialogue between workers and services. Eating and Nutritional Care – Providing a choice of nutritious, appetising meals, that meet the needs and choices of individuals, and support with eating where needed. Pain Management – Ensuring that people living with pain have the right help and medication to reduce suffering and improve their quality of life. Personal Hygiene – Enabling people to maintain their usual standards of personal hygiene. Practical Assistance – Enabling people to maintain their independence by providing ‘that little bit of help’. Privacy – Respecting people’s personal space, privacy in personal care and confidentiality of personal information. Social Inclusion – Supporting people to keep in contact with family and friends, and to participate in social activities. Working in a person centred way Person-centred approaches are about the individual being the centre of their care and support plan enabling them to have control over their lives. Person-centred approaches are about enabling individuals to live their own lives and not just providing a service. It is about focusing on the individual person’s needs and not the tasks that need completing. Person-centred planning is a way for individuals to plan for what they want now and in the future, together with the people in their lives who they like and trust. It is based on the following values: Everyone has a right to plan their own lives and be at the centre of any planning that is done for them. Be part of their community, live their lives as they want, and if they need support to do this for this support to be provided in a way in which they want it. The person is at the centre. Family members and friends are partners. Reflects what is important to the person and their capacities. Specifies the support the person needs to make a valued contribution to their community. Builds a shared commitment. Leads to continual listening and learning about what the person wants to get from their life. You should always reflect on and celebrate the diversity of the  people you are supporting. There are many reasons why individuals think and act the way they do and only by building up comprehensive knowledge about these important things can you help them to fulfil their wishes and needs. You can find out about an individual’s history, preferences, wishes and needs by looking at their Individual Needs Assessment. This will look at a variety of different things depending on the individual being assessed, for example, physical, emotional, social, spiritual, communication, support or care needs. The individual will need to be able to trust the person conducting the Individual Needs. Assessment and encouraged to use their strengths to feel confident that the process will lead to positive outcomes for them. Establish Consent when providing care or support A care or support plan sets out what care or support an individual needs. The Individual Needs Assessment will enable the required care and support to be determined. The care plan will contain lots of information, for example, medical history, family contacts, risk assessments. It is usually written by someone who has specifically been trained to do this. Your role is to make sure you read and work to the requirements of the care or support plan, to record any changes and to report significant changes. You will need to understand the boundaries of your responsibilities regarding the individuals you support. Just like your needs and desires change, so will those of the individuals you support. Changes could be from a whole range of aspects of the individual’s life. It is important to recognise that as needs change, how support is provided will also need to be reviewed regularly to see if any changes or adjustments are required. You have a responsibility to listen to individuals, to hear what they are saying, to write down any information about change in the care or support plan and contact your supervisor or manager if this is likely to have an impact on the level or type of care and support that is provided. Supporting an individual to plan for their future well-being may include the following, their: Sense of hope , Confidence , Self- esteem , Ability to communicate their needs , Ability to make contact with other people , Ability to show warmth and affection , Experience and showing of pleasure and enjoyment. Fulfilment is about  feeling satisfied, pleased, content, a sense of achievement and success. Supporting active participation Providing individuals with empowerment is important. Empowerment is about enabling the individuals you support to contribute and have an influence over the issues which affect the way they live. When individuals make choices, they have more control and feel valued. Providing individuals with empowerment to make informed choices enables individuals to maintain their rights of choice, equality and opportunity. Active Participation is a way of working that recognises an individual’s right to participate in the activities and relationships of everyday life as independently as possible; the individual is regarded as an active partner in their own care or support, rather than just a recipient. Being part of a community is particularly important to individuals who live on their own and do not work. It means they have relationships and make friendships with other people giving them a more fulfilling life. It doesn’t matter what kind of contribution they make or the type of activities they are involved in, just being part of something will give them a sense of belonging, a feeling of self-worth and independence. Your role as a care or support worker is to help individuals to make informed choices about things that happen every day and also in planning for the longer term. Each time you work with an individual you should be able to give them choices. Individuals’ choices will be different depending on the types of tasks you are doing together and their abilities. Good communication is essential so that you can give choices and individuals can make them. It doesn’t matter what environment you support an individual in, there should always be plenty of opportunity to provide choices. Here are some examples: When would they like to get up? What would they like to wear? What would they like to eat and drink? What brands would they like to use, for example, shampoo, toothpaste, moisturiser? What activities would they like to take part in? You can support individuals to make choices by giving them encouragement and giving praise when they have made a choice. This will give them the confidence to continue to make choices about other aspects of their lives. If an individual identifies a particular hobby or activity they wish to participate in, it might be worth checking if there are local groups or  facilities that would be prepared to support the individual to participate.   Supporting an individual’s rights to make choices In order to enable an individual to make an informed choice, both you and the individual first need to think about what all of the available options are. You then need to look at what are good and bad about each option. Health and safety are important factors and must be put first for you, the individual and anyone else involved. The Mental Capacity Act provides the legal framework for capacity and decision making about health and social care and financial decisions. It applies to everyone aged over 16. You will need to consider whether the person you are supporting has capacity to make informed decisions or whether you need a formal mental capacity review. It is important to note that a person is assumed to have capacity unless it is proved otherwise. There is a four-step way to test for capacity: A person must be able to: 1. Understand the information relevant to a decision 2. Retain the information 3. Use the information as part of the decision making process 4. Communicate their decision In supporting a person to make a decision, you have a duty to assist the person in all four of these steps. For example, using appropriate communication methods to help the person to understand and communicate. Capacity is assessed specific to each decision and each occasion. For example, a person may have capacity to make a decision in the morning about what to wear, but not later that day in deciding if they want to move home. If someone is assessed as lacking capacity, any decision taken on their behalf must be in their best interests and you must consider if there are less restrictive options. For example, if a decision can be delayed until a person is less distressed, this is the best course of action. However, if a person does have capacity this over-rides what you may consider as an unwise decision. Each individual should have a formal risk assessment as part of their care and support plan. The risk assessment should contain information about the individual and the type of care and support they need. It will  provide the most appropriate options for keeping the individual and anyone else involved as safe as possible. It will also tell you how to do some tasks where these tasks have been risk assessed and the best option has been established. For example: A particular way of moving and handling is recommended for Mr X because he has health issues that mean he or she can only be moved in a particular way. Mr X doesn’t like being moved this way and asks to be moved another way. You should always follow the risk assessment. You should report Mr X’s request to your supervisor / manager. You should always record any changes in Mr X’s wishes and in the way you perform tasks. Every effort should be made to support Mr X to be moved in the way he wants to be moved. He has the right to make this choice but an appropriately trained person will need to review the risk assessment first and work out if it is safe for all involved for Mr X to be moved in the way he wishes. You might not approve of or like the choice he has made. You might need more moving and handling training, perhaps for a specialist piece of equipment. However, the choice is not yours and you are not allowed to influence Mr X. In supporting Mr X to make his decision, you need to listen to him and put his wishes and best interests first. He is the customer and you are providing a service. This means the service must be provided in the way Mr X would like, as long as it is safe and approved through care and support plans and risk assessments. This is because the choices belong to Mr X, not to you. He needs to make his own decisions in order to feel he is in control of what happens to him. This leads to positive feelings around dignity, pride and satisfaction. When an individual has made a decision which you feel is risky, you need to make the individual aware of any consequences involved in the decision; however you should not try to influence the individual with your views and opinions. It is the individual’s freedom of choice to make decisions about their own future and support. Providing they have the right information (including the advantages and disadvantages) to make an informed choice and have the capacity to understand their choice; it is part of your duty of care to enable them to do so. If a relative or friend has made a decision about an  individual’s care, support or life that the individual is not happy or comfortable with, you may need to support the individual to question or challenge the decision. It is important that you obtain and understand the facts and reasons surrounding the decision so you can make sure the individual has a clear understanding. If the individual remains sure that he / she is not happy with the decision, once he / she has this information, you can work with the individual to support them to challenge the decision. Any changes that are made as a result of this challenge must be safe for you, the individual and anyone else involved. You should never make changes unless you are trained to do so or your supervisor or manager confirms you can make the change. You should always record any changes in individual’s wishes and in the way you perform tasks. Promoting spiritual and emotional well-being Spiritual well-being is an integral part of mental, emotional and physical health. It can be associated with a specific religion but does not have to be. It is about an individual’s own journey to discover things of importance in their lives and enabling them to find purpose and meaning in life. The effects and impact of spiritual well-being is determined by each individual and can make a huge impact in their lives. Through spiritual well-being, individuals can become empowered and realize that even though they have issues, stressors, and challenges, they are not defined by their circumstances. A few of the numerous benefits of spiritual well-being include: †¢Feeling content with your life’s situation †¢Making time to spend alone and find inner peace †¢Taking time to reflect and resolve life’s issues †¢Finding satisfaction in a job well done †¢Taking part in an active lifestyle rather than merely standing by and watching life as it passes †¢Maintaining balance and control of life †¢Building relationships †¢Feeling purpose and meaning in life †¢Accepting and growing from the challenges of life Emotional well-being is based on how individuals feel about themselves. Someone who is emotionally healthy: †¢Understands and adapts to change †¢Copes with stress †¢Has a positive outlook on life and themselves †¢Has the ability to love and care for others †¢Can act independently to meet his or her own needs Everyone, including people who are emotionally healthy, have problems. If something or someone threatens our happiness or wellbeing, we would feel uncomfortable emotions such as anger, sadness or fear. When we experience something that enhances our situation, we feel emotions such as joy, satisfaction or a sense of achievement. The way we’re brought up and our culture have a great influence on how we feel. They help us to form ideas and decide what we care about. Everyone deals with situations in life differently. Sometimes an individual’s self-esteem can become so low that everything seems a lot harder to cope with compared with when they are feeling confident. Being emotionally healthy doesn’t mean that you feel happy all the time. That is impossible. Good emotional health is about having lots of different emotions, and being able to accept them and talk about them. Signs that individuals are not coping well emotionally might include having a lack of self-confidence, having trouble with relationships or feeling unhappy a lot of the time. Because we are all so different and diverse, we have different and diverse views about every subject. You may not approve of or agree with the views of the individuals you support but your role is about working with them in ways that support their views. The best way to find out about an individual is to ask questions that are not threatening but show you have a genuine interest in the individual. By encouraging them to talk about themselves and listening to their views, you will learn a great deal about the individuals you work with. Through this learning, you will be able to meet their needs in ways that are sensitive and supportive of their views making individuals feel valu ed. †¢Appreciated, cared about and loved †¢Safe and secure †¢Extra supported when they feel sad, depressed or lonely †¢That they are not a burden but an important priority †¢Listened to and respected †¢Satisfied with relationships †¢Independent and in control of their lives †¢That they have a purpose and meaning to their lives You will need good communication skills and be able to listen but also to encourage individuals and show understanding and support for what is important to them in life. Each individual’s spirituality is greatly impacted by the community they are a part of and the relationships they take part in. Individuals may be able to find spiritual well-being programs in their local area. By promoting an individual’s spiritual and emotional wellbeing, you can help improve their self -esteem and make them feel valued and remain their own person. Focussing on what they can do rather than on what they can’t do, will encourage their independence and feeling of self -worth. It is also important to help individuals to deal with stress. Changes in situations and in their ability to do things can cause stress. However, by providing encouragement and positive support you can improve their inner self and quality of life.

Nacroterrorism Research Paper Example | Topics and Well Written Essays - 750 words

Nacroterrorism - Research Paper Example One of the reasons for increased narco-terrorism is that mergers between terrorists and drug traffickers benefit both sides. Terrorists enable drug traffickers to access military skills, clandestine groups, and weapons. Since terrorists mostly operate vast amount of territories, drug traffickers benefit by freely moving their assets. On the other hand, drug traffickers benefit terrorist by being a source of revenue and expertise in an illegal transfer. Additionally, most terrorist organizations believe that flooding their enemies with drugs can weaken them. The terrorists believe that after intoxicating their enemies with drugs, they can go ahead and do what they wish. Hence, they need drug dealers to facilitate their operations (Beers and Taylor 4). Another reason that has fueled narcoterrorism is that terrorists and drug traffickers more or less have similar methods of operations. Both groups employ the services of corrupt officials for mutual benefits. Some of the services include access to fraudulent documents. Both sides increasingly depend on the structures of cells to achieve their respective goals while enhancing security (Beers and Taylor 5). Members of compartmentalized cells carry daily activities as directed by a centralized strong leadership. Additionally, they conceal fund-raising and profits using informal transfer systems, smuggling bulk cash, opening multiple bank accounts, and bribing front organizations. Countries that have poorly regulated banking systems make it easier for drug traffickers and terrorists to use online transfers and open accounts that do not request disclosure of owners. Furthermore, both groups conceal their communication channels and code languages. Moreover, nations use same techniques and equipment to combat drug trafficking groups and terrorist organizations. In the past, state sponsors funded terrorist organizations that in turn helped them to secure

Problems with African Democracy Research Paper Example | Topics and Well Written Essays - 2000 words

Problems with African Democracy - Research Paper Example To better understand the main challenges that Democracy has faced in Africa, it is important to briefly look at the history of Democracy in Africa. As Samuel Decalo argues in his book Psychosis of Power: African Personal Dictatorship, the struggle for independence in Africa since the first half of the twentieth century was based on the view that the colonized people had the right and the ability to determine their political destinies on the basis of self-determination (Decalo, 1989). Decalo goes ahead to argue in this book that many African countries embraced democracy as an ideal system of governance because democracy offered all the citizens of a country the opportunity to participate in the decision making of their countries. Decalo goes ahead to argue that African countries embraced Democracy because they were tired of the authoritarian rule of the colonizers and they therefore wanted a system of governance that would ensure that all the citizens of their countries would participate in making crucial decision of their countries. However, when many African countries became independent from late 1950s up to the early 1990s, what followed was a history of authoritarian regimes and many coup d’à ©tats (Owusu, 1991).  In his article â€Å"Democracy and Africa- A view from the Village†, Owusu says that from 1960 up to 1990, more than thirty African countries had experienced either a coup d’à ©tat, or an abortive coup d’à ©tat.  

Create a marketing plan Essay Example | Topics and Well Written Essays - 2000 words

Create a marketing plan - Essay Example This will not only help him to offer the customers better services but also increase the popularity of the cafe through word of mouth. Apart from this the focus would be on providing services according to preferences of the local customers. Another advantage of running a sole proprietorship business would be keeping all the profits and all the business affairs a secret so as to compete successfully with the competitors. The location of the cafe would be 46/48 The Hornet, Chichester, West Sussex, PO19. The size of the property is 2250 sq. ft, which includes the ground floor, first floor and the second floor of the building. The Hornet was selected as it is situated in a very prominent trading spot of the city. The place is crowded with traders and it is a very busy location of the city where the population of coffee drinkers is high. The rent of the property would be ? 27,500. Market Analysis Market analysis involves studying the dynamics and the attractiveness of the market within th e industry. It is a part of industrial analysis, which also helps to understand the internal and external environment of the company. It is also referred as an investigation often whole market that is required to take necessary decisions regarding promotional activities, purchases, recruitments, facility expansion and other significant tasks. 1 Market Segmentation Marketers cannot customize their products according to the taste and preference of every individual. So they identify people with similar needs, tastes and preferences and group them together to form market segments. This not only helps the marketers to identify the preference of different groups, but also help them to focus on a few groups and develop their products accordingly. 2 Restaurants and cafes form a part of the hotel and restaurant industry. People from all age groups visit restaurants and cafes. Moreover, cartoon or comic themed cafes would not only be preferred by kids but also youngsters, college goers, marri ed couples and old people. So One Piece cafe should welcome diversity in this case. They should not limit themselves to a specific segment based on the demography or geography or behavioural pattern. The working or business class women should be paid more attention to show that One Piece Cafe values its customers. The cafe is mainly based on the theme of One Piece, which is actually a well-know Japanese animation series. There is a huge fan following for this cartoon series in Japan and in other parts of the world. It is based on a pirate theme. So the interior designs also would be based on the same. This would attract the fans of One Piece round the world to visit One Piece Cafe. Even Tourist visiting the country would like to come to One Piece Cafe to experience the One Piece ambience and enjoy dinner or simply a cup of coffee. Targeting Target market involves a group of customers for whom the company designs, and develops a product or service. The marketing strategy and mix are designs prepared by the marketers to satisfy the target customers. Targeting can be of two types: differentiated and undifferentiated. Differentiated targeting signifies focusing on a particular type of customers and leaving out the

Racial harassment Essay Example | Topics and Well Written Essays - 500 words

Racial harassment - Essay Example In these times, many were tortured, suffered hunger up to their deaths, suffocated, burned and murdered. If we are to analyze, the basic rights of the Jews were trampled and neglected. They are somewhat like a toy in which Hitler and the rest of his company are playing with. The whole world witnessed this gruesome phenomenon and most of us can't help but to wonder, "Why these things did happen" These fate suffered by the Jews is a sort of pendulum of most of the countries in the world in terms of determining the rights of the people. Well, that is, if we are to delve on the history side. However in present times, we cannot deny the fact that racism or racial discrimination is still rampant in some countries. In the United States for example, during the early goings of the 19th century, black people are not allowed to dine in restaurants were white people eat, the same thing in transportation where there is an area allotted for the whites and the blacks. These things are not new to us. There are news articles and stories that reports incidents on racial discriminations in which people who believes that they are the superior race tends to lambaste or to harass people which they presume lower than them.

Strategic Management for Real Chocolate Company Research Paper

Strategic Management for Real Chocolate Company - Research Paper Example Political: Decrease in over all market demand due to unstable political situation. Economic: The Economic downturn being experienced in the whole world can be lethal for the demand of chocolates. Socio-cultural: The population of U.S is getting more conscious about the problems related to health. Any product accused of effecting health of the people can lead to the loss of market share. The changing demographics of US are also affecting the demand patterns. Technological: Increased innovation and technological improvement in manufacturing and services resulting in shape of economies to scale. Legal: Improved laws regarding the health affecting food products. Environmental: The industry can face environmental threat because of the Agro-terrorism. a) Segments (main market segments): The main market segments are the B2b customers getting the franchise of the company. b) Differentiation opportunities: Artisan chocolates are creating marketing Niches. The company can also experiment with exotic flavors and ingredients mixes as experimented with big chocolates in past. Godiva Chocolatier and Russell Stover, Company's largest competitors, hold a larger share of the global market in sales of chocolates. This likely was an outcome of being a publicly traded company and maintaining the capital required for large-scale marketing ventures. Regardless, Real Chocolate Company only maintains between eight and 12 percent of the entire market, which is insufficient for their growth requirements. Market Penetration: The revenue of the company can be increased by the introduction of new franchising schemes as this can be a low cost and high revenue option. The...This likely was an outcome of being a publicly traded company and maintaining the capital required for large-scale marketing ventures. Regardless, Real Chocolate Company only maintains between eight and 12 percent of the entire market, which is insufficient for their growth requirements. The revenue of the company can be increased by the introduction of new franchising schemes as this can be a low cost and high revenue option. The company should also keep its share in the annual sales of its franchised stores and outlets. The new product to be marketed to our existing customers can be the Dark Chocolate. This will be an innovative product for the loyal customers of the Company. The Company should also introduce new franchising programs with different offers for franchisees. The Real Chocolate Company is currently working in a market where sales are being affected by competitor activities and the external environment. There are several opportunities available for Real Chocolate Company to shift its position as a follower in the sales market and emerge a leader. The company reported the revenues of $ 31.6 million which was 12 % more than the previous year.

Eating disorders- anorexia and its relationship to female images in Term Paper

Eating disorders- anorexia and its relationship to female images in the media - Term Paper Example They also try to lose weight by exercising excessively (Griffin, 2012). Anorexia is not about food. It refers to an unhealthy way to keep up with emotional problems of an individual; people with this disorder always equate their body size with their self-worth (Saukko, 2008). It’s always a hard situation to ignore but with proper treatment, one can gain sense of who he or she is, get back to healthy eating habits and reverse some serious effects of the disorder. Most of the patients with Anorexia usually turn and feel hostile towards the media due to their images because the media helps in keeping and maintaining the disorders in one way or the other. The relationship between anorexia and female images in media can best be summarized in several sections; media’s role in the provision of social context with which eating disorders grow, media’s role in the etiology of anorexia symptoms, different ways that the media help the patients in maintaining and fighting the condition and the role that the media can play in helping in the prevention and the treatment of the condition (Robert-McComb, Norman & Zumwalt, n.d.). Earlier investigations on the role played by the media in the disorders associated with eating mostly focused on the losing of body weight over time of the models, media actresses and beauty contestants who were concerned about the ideals of beauty. Several studies have put to records the trend of adding body thinness in Miss America contestants, fashion models between 1950s and the 1990s and Playboy centerfolds. The same period was characterized by a significant weight increase by the Canadian and the American women that led to the ever-increasing discrepancy between the media ideal and the body size of the North American women. Both print and electronic media have played a big role in contributing to the satisfaction of the body and also disordered the eating

CREATE ONE Essay Example | Topics and Well Written Essays - 750 words

CREATE ONE - Essay Example Technology has brought everything at hand by bringing people together so that they can contact each other even if miles away in the matter of seconds. It has strengthened the world by providing a platform that is used by many to flourish in the society (Morley 2011). The introduction of smartphones and tablets has further added to the integrity of the computers. These smartphones and tablets can now be used as an alternative to computers and carry out simple tasks in a portable manner. This essay would revolve around the concept of computers and technology in the modern society along with the ethical implications that they pose globally. This history of computers can be dated back to the 20th century but the real usage of computers really began after the 1980s after innovation brought up nicer models in the market. These computers were then accessible to a greater lot of people and hence they could experience the age of information technology. It was then that the World Wide Web was introduced but it could only be used by experts in that particular field in the beginning. After 1984, Apple and IBM introduced models of computers that were easy to use and this marked the beginning of the computers in the modern society. The major contributors of the computers are said to be John Mauchly and Presper Eckert as these individuals together were able to found the giant ENIAC in the 1940s. It was after their introduction that this field of information technology could prosper in the years coming (History of Computers 2015). After the introduction of internet, the usage of computers has further evolved and nowadays it is being used as a major source of entertainment by many. Computers have helped to ease the lives of many individuals in the world today by providing a platform through which things that were earlier considered impossible can be easily done. It has made a way into the markets of commerce and has thus

The Real Chocolate Company Inc Essay Example | Topics and Well Written Essays - 3500 words

The Real Chocolate Company Inc - Essay Example With almost 300 chocolates in the portfolio and a further 100 turned out on special occasions like the Valentine’s Day, the company has achieved a marvelous feat of targeting every segment of the gourmet chocolate market. Â  The company’s success is determined by the quality and strange enough the quantity of the product. With a gamut of popular proprietary recipes of its own, the company has positioned itself in the US market with unparalleled success. Its use of the best ingredients and chocolates has led to the current wave of demand for its caramel-coated apples, truffles, toffees, and fudges among others which include even a range of sugar-free sweets. The company has been marketing a health-centric line of products to the health-conscious customer. Â  According to the National Confectioners’ Association (NCA), retail confectionery sales reached $ 28.9 billion in 2006 in the US while retail chocolate sales surpassed $ 16.3 billion in the same year. The gourmet chocolate consumption is about 10% of the total and was worth $ 1.3 billion in 2005. Multinational chocolate marketers like Master Foods USA, Nestle USA Inc., Crafts Food Inc. and Ferrero USA Inc. have captured a sizeable market for each while upcoming firms like RCC Inc. has been dependent on the innovation-related strategic strength. Such strategic initiatives necessarily require a shift in both internal and external operational policies. Â  Business strategy encompasses a series of other segmental operations that themselves can be regarded as sub-strategies within the holistic process of overall business strategy. For instance, operational or production strategy and marketing strategy are all part of the business strategy of the company.

Clinical Psychology Paper Essay Example for Free

Clinical Psychology Paper Essay The great evangelist D.T. Niles once said, â€Å"Christianity is just one beggar telling another beggar where to find bread† (Niles, 2010). At its most basic level, clinical psychology is the enterprise of one educated, licensed person using his or her knowledge of human behavior to address, assuage, or otherwise moderate the troubles and concerns of another person’s life—whether they be relational, affective, or physiological. Strictly speaking, clinical psychology is, â€Å"the assessment, treatment, and understanding of psychological and behavioral problems and disorders† (Plante, 2011, p. 5). Clinical psychology is a scientific endeavor, utilizing the instrument of the scientific method to inform the practice, procedures, and treatments used to address human problems. There is an interplay that exists between treatment outcome research and psychotherapy in clinical psychology—the science informs the art and the art informs the science (Plante, 2011). The point of this paper is to catalogue and compare the history and evolving nature of clinical psychology as well as to consider the specific case of counseling within the framework of clinical psychology. History Hippocrates—the original author of the Hippocratic Oath—formed the first complete, if naà ¯ve, physiological explanation of disease and dysfunction (Plante, 2011). He proposed that imbalances in the mixture and quantity of four fluids: black bile, yellow bile, phlegm, and blood, caused several emotions and psychological maladjustment, such as sadness, irritability, and anger. It was not until the advents of Plato that it was conceived that the metaphysical realm of the soul could have an effect on the corporeal domain. However, it was to Galen that a holistic theory of medicine was formed that incorporated the physiological explanations of Hippocrates with the metaphysical explanations of Plato. Even though Galen’s ideas of bloodletting were flawed, it was a step in the direction of objective explanations of illness and disease. During the middle ages the work of Thomas Aquinas, Paracelsus, and Weyer shifted the discussion of psychology away from the metaphysical and toward physical explanations of mental illness, such as bodily causes, movements of the stars, and behavior. Furthermore, at the dawn of the Renaissance and into the nineteenth century the veil of shadow and secrecy behind the inner workings of the mind, body, and cell were ripped from his or her places and the mediums of scientific observation and laboratory investigation were instituted in the place of religion and mysticism as the sole explanation of illness. The works of Rush, Bernard, and Pinel during this period of history paved the way for more humane approaches to the abnormal and deviant—approaches that sought to alleviate psychological dysfunction rather than simply separate and restrain the dysfunctional. The birth of psychology proper came on the heels of the publishing of Wundt’s The Elements of Psychophysics in 1850 and James’ Principles of Psychology in 1890 (Plante, 2011). These publications, along with the institution of the first psychological laboratory by Wundt, culminated in the founding of the American Psychological Association (APA) in 1892. The main drive behind the fledgling field of psychology was to measure empirically behavior to the end of understanding the subsidiary components of the mind itself. Hence, when clinical psychology first got on its feet four years later (1896), through the opening of the first clinic by Witmer, many psychologists frowned upon the application of the principles of human behavior to clinical situations. This was seen as a step away from a general understanding of human behavior and toward abnormal or dysfunctional psychology. Despite the initial tension between clinical psychology and mainstream psychology, the first formal classes in clinical psychology began in 1904 at the University of Pennsylvania and the first edition of the Journal of Abnormal Psychology was published in 1907. Evolving Nature Despite the disinclination of the APA to embrace an applied approach to psychology, clinical psychology grew rapidly in the beginning of the twentieth century (Plante, 2011). Going back to Plato’s contention of the metaphysical affecting the corporeal, Sigmund Freud postulated that unconscious conflict and strife could have a direct outcome on mental and physical illness. The work of Freud shaped and molded the direction of clinical psychology for many decades after his death. Even though it was not until the Boulder Conference of 1949 that the training guidelines for clinical psychology were mapped out and etched in stone, so to speak. One of the main tenets of these guidelines was that clinical psychologists should have a firm understanding of both psychological research and psychotherapy. It was not until the 1950s and on that Freud’s ideas of human psychology were exchanged for the alternatives of humanism, cognitive-behaviorism, and family systems approaches (Plante, 2011). The changes in psychological perspective were precipitated by the establishment of community mental health facilities and the introduction of psychotropic drugs as a treatment of abnormal psychology. Even though these advancements in conception and treatment offered alternatives to the traditional ideas of psychodynamics and behaviorism, no one theory of human psychology proved to explain the entirety of behavior, dysfunction, and cognition. To that end, parsimoniously eclectic approaches to psychology were adopted—such as the biopsychosocial theory—that incorporated many of the ideas and practices from the abovementioned perspectives. Current Issues The last century of clinical psychology has been characterized by an illness ideology that emphasizes the treatment or preventions of disorders (Maddux, 2008). Even though this approach has utility in the realm of psychotherapy it lacks the ability to enhance the quality of life for people who do not suffer from some type of mental illness. Maddux (2008) proposes that a shift toward positive psychology—a perspective that stresses human strengths and mental health—should be pursued. Positive psychology aims to, â€Å"†¦promote health, happiness, physical fitness, and pleasure, and personal fulfillment through the free pursuit of chosen and valued goals† (Maddux, 2008, p. 68). By shifting toward positive psychology the strengths of people can be used to promote mental health preemptively as well as combat mental illness. At the forefront of the implementation of positive psychology is the innovation of virtual reality (VR) as a means to allow patients to manipulate problematic situations related to his or her mental illness without the use of psychotherapy (Riva, 2009). By creating a safe and comfortable virtual environment patients can explore proactive ways to adapt and mediate his or her mental health problems. Research and Statistics in Clinical Counseling Psychology Rather than approach this section from a structuralist approach (e.g. the ancillary parts of clinical counseling psychology), it seems prudent to offer a specific example of how research and statistics are used and effect clinical counseling psychology. Bakar, Jaafar, Mohamed Tarmizi (2009) sought to establish a correlation between counseling self-efficacy and trainee counselor performance. Their research found that indeed there is a positive relationship (r(100)=.312p.05) and furthermore that a general tendency exists whereby self-efficacy predicts future performance. As Plante (2011) put it, â€Å"The science of clinical psychology informs the art while the art also informs the science† (p. 6). In the case of Bakar’s et al. (2009) research, by using the statistical data collected in their study the art of counseling can be influenced and adapted by the science of research and statistics. Specifically Bakars et al. suggested that the training of supervisors is of paramount importance to trainee self-efficacy, because high competence in the supervisor encourages high competence in the trainee. Conclusion In sum, from the first theory of interplay between the metaphysical and the corporeal to the first postulations of a biological basis for mental illness, the investigation of the human condition has sought an explanation for the relationship between psychology and physiology. As the history of psychology in general progressed there was a tendency to seek out more empirical, scientifically ascertainable explanations of human behavior. However, as clinical psychology rose in the late 19th century and early 20th century an applied approach to mental illness was adopted that emphasized a hands-on method to treatment. Currently there is a shift in clinical psychology toward prevention and human strengths and away from the illness ideology of the past century. This can be seen most readily in the institution of VR as a preemptive approach to mental illness. Research and statistics act for clinical counseling psychology as a compass or corrective instrument to inform the practice and training of clinical counseling psychologists. References Bakar, A.R., Jaafar, W.M., Mohamed, O., Tarmizi, R.A. (2009). The influence of counseling self-efficacy toward trainee counselor performance. International Journal of Learning, 16(8), 247-260. Retrieved April 22, 2011, from Education Research Complete database. Maddux, J. E. (2008). Positive psychology and the illness ideology: Toward a positive clinical psychology. Applied Psychology, 57(1), 54-70. Retrieved April 22, 2011, from Business Source Complete database. Niles, D.T. (2010). Retrieved April 22, 2011, from Thinkexist.com web site: http://thinkexist.com/quotation/christianity_is_one_beggar_telling_another_beggar/203369.html Plante, T. G. (2011). Contemporary clinical psychology (3rd ed.). Hoboken, NJ: John Wiley Sons Riva, G. (2009). Virtual reality: An experiential tool for clinical psychology. British Journal of Guidance Counselling, 37(3), 337-345. Retrieved April 22, 2011, from Education Research Complete database.

Private Universities In Egypt Media Essay

Private Universities In Egypt Media Essay There are a lot of private universities in Egypt nowadays; private universities are not controlled by the government so there have been a lot of opinions about the quality of education and the differences between the public universities and the private universities in Egypt. In this paper I will discuss those differences showing the advantages and the disadvantages of both of them. Private universities are universities that are not controlled by governments although a lot of these universities collect public funding, in particularly in the shape of tax breaks and public student scholarships. Reliant on their place, private universities may be questioned to government guidelines. Private universities match up to public universities and national universities. Universities in Egypt are mainly divided into governmentally-funded or privately funded. Schooling in Egypt is without any costs by the government and has been a vital spread good for a long time in Europe and in the United States. Affiliation is always open for private universities, in particularly in the Arab world. Private universities are Egyptian or external, and normally have a much reduced student body and with a larger amount of fees.Private universities are each strongly exceptional. From variations in syllabus and educational paradigm to objective reports, each private university generates an ambiance that is really only for it. The students, not the government are the precedence of the private university. Lecturers make the aim high at the start and students keep hopping to fulfill these aims for the rest of the 4 years. If academics and only academic is the aim throughout the university years, then go to a private university if you can. Most parents do their best in order to provide a best education and opportunity for their sons and daughters to succeed. The outcome of this is that their sons and daughters turn out to be an extremely strong participator to the public and the people. From a lot of experiences, very little matches up to the academics that are gained at a private univers ity. Education and tutoring at private universities are the importance more than the syllabus itself. The syllabus is hard and the course-work never ends, but education is main objective at private universities. It is very hard for students to work while learning at a private university because it will be impossible to keep a balance between working and succeeding at courses. Although education is very high the workload is too much and this makes it very difficult to have any external activities while studying. Moreover, the fees of private universities are very high. Therefore, if there are no financial problems then go ahead and attend a private university, but if parents cannot afford it or students will fail then you have to set your priorities first and each student has to know that they will have to work hard in order to succeed. The rest of the article will be discussing more of the pros and cons of private universities, and how they could be of a benefit and what could make parents and students hesitate and think more than once before entering a private university. Body The government and the higher education control. Private universities have become very popular over the past few years in Egypt, and the reason behind this was to reduce the load on public universities, who admit millions of students that they cannot find places for. Private universities are Egyptian or foreign, and they normally have a way reduced student body and with much more expensive fees. Earlier in 1993, there were only 2 private foreign universities that were launched many years ago. The American University in Cairo was established in 1919, and the Arab Academy. Nowadays there are 8 private universities, and there will be 3 more private universities that will be launched soon. A lot of arguments and researches have been conducted around private universities, and whether they are good or not, and if they are better than public universities or not. Many questions were asked around this topic, and a lot of results with a lot of different opinions have evolved. Many people were against private universities and with public universities, others were in favor of private universities over the public sector, and others were in support of both which found that each one has its advantages and disadvantages. Escaping from the public universities!! Since private universities have been established it was noticed that many students started to get attracted to the private sector over the public sector regarding its expensive tuition fees. Below is a table that shows a comparison between students attending public universities and private universities: Year Private Universities Public Universities 2005 40884 2212536 2004 36834 2177661 2003 30431 2083451 2002 24946 1953561 2001 16774 1790604 2000 11954 1705715 1999 6274 1688434 1998 3201 1586972 1997 1911 1471991 As we can see from the above table that there has been a great increase in the number of students who admitted for private universities. So what does private universities look like and what do they offer more than what public universities offer? This is a question that has been asked by many people. Most private universities in Egypt are either universities owned by individuals or offshore campuses of foreign universities. Private universities are not often a chief reason on making higher education international; somewhat they are locally attached organizations with their individual programs. A lot of private universities tutor religion, information technology, and business administration, and these are the most sectors that are thriving in the whole world. Challenges in the higher education in Egypt For the beginning of the evolvement of private universities, these universities have faced a lot of false impressions such as low quality of education, expensive tuition fees and so on but as time went by these false impressions just started to disappear. An idea that is commonly known within private universities is that their normal tuition fees for a student is nearly equivalent to that of public universities. This idea has been denied by a research that was not published by the Federal Department Education. Private universities leaders quarreled for a long time that in spite of their harshly expensive fees, the whole fee of tutoring a student at a private university was on an average with the similar fee of schooling at a public university, together with all funding and aids. There is no doubt that there are some private universities that have extremely expensive tuition fees, but there are still other private universities that their tuition fees are somewhat reasonable. Private universities are moving fast towards their quest of giving education to a lot of people, sideways to their strong points and their weak points. Although public universities are playing the essential part, the important influence of private universities cannot be overlooked. Private universities give education to those people who cannot take advantage from the education that is provided by the public universities. If students did not get the opportunity to study at a public university they might not study at any university or they have to go to a foreign country in order to get the education they need. Therefore, private universities prevent students from leaving the country and still maintain a good education. Moreover, private universities offer courses that are connected with the desired career and also the syllabus is renewed on a regular basis so that it will always stay up-to-date to guarantee quality. The nature of private universities is much more concentrated to the academics more than public universities. Yet, there are no political aggressions that can be noticed in the private universities. In addition, in private universities the relationship between the student and the professor is different from that in public universities. Students in private universities can talk without restrictions with their professors because the number of students is not too much, which also gives the chance for the professor to give a better education because there few students. Moreover, private universities are also making employment chances for the new teachers. Also, different activities are carried out and inspired by the students of the private universities instead of the public ones, for example sports, debates, and so on. Also private universities reduce the nightmares of registration. Because the number of students at public universities is large, students usually have to struggle with the system in order to apply or to get into the classes required for them to graduate. This will not be a problem at private universities; if you are a new student and you are trying to apply for a private university this will not be a problem because the number of students is small, therefore, making the decision for the enrollment is done by studying each case for each student alone. If you are an existing student and you are trying to register for courses for graduation, this will not be a problem either, because the number of students is not large, each student will be able to register for the required courses and all students will be able to graduate on time. Moreover, private universities provide a cozy group environment. At private universities students will get to know each other better and form intimate relationships for good. Unlike public universities, students will not be able to know each other because the number of students is very large and everyone will be busy trying to succeed instead of forming friendships. Also, students will not drop of course and they will not fall behind because if a student is facing problems, whether if they are educational problems or personal problems, professors or advisors will be able notice that and they will try to help them. Private universities provide active alumni, and because private universities have small number of students, students will be able to be a member of an alumni group for good. Because the number of students at public universities is large a student will have to be perfect and also up to standard to be able to contribute in activities such as sports, music, drama, etc. with a smaller number of students at private universities everyone will be able to participate in any activity, a student will not have to be superior in order to participate. Therefore, students will be able to get involved any activity they want. Private universities Vs. Public Universities To summarize the advantages of private universities over the public ones, private universities offer smaller class sizes. Because the university grounds are usually small in size, private universities also have small class sizes. This gives the opportunity for larger student/professor communication and a more attractive learning experience. It is uncertain that a huge lecture hall will be found on private universities grounds. Also, because the classrooms are small and the ratio of professor-to-student is small this gives a greater chance for student to interact and participate more in class. Shy students are more capable to interact in a reduced and cozy environment than a lecture hall filled with hundreds of students. Moreover, a minor collection of students will be able to have debates with higher quality and they will be able to interact better at a personal level with their lecturers and professors. Different from public universities who have large student numbers; private universities place professors in each class. Because public universities have large numbers of students professors donà ¢Ã¢â€š ¬Ã¢â€ž ¢t often go to each class, instead university courses will normally be given by professorsà ¢Ã¢â€š ¬Ã¢â€ž ¢ assistants, or doctoral students rather than professors themselves. Therefore, private universities have smaller class sizes, they provide more participation in class, students will be able to communicate better with their professors, they will be able to get involved in activities, they will be part of an alumni community, and students will be able to live in a cozy and a family-like environment. Although private universities have a lot of advantages as we have discussed above, they still have some disadvantages. One of the most critical disadvantages and the reason that could drive many students and parents away from private universities is their tuition fees. Private universities have very expensive tuition fees, students that want to enroll at these universities must be very well off in order to be able to pay the money required. Students who will not be able to pay the tuition fees will have to follow scholarships and financial aid forms. Also if students who could not afford the fees and want to attend these universities will have to take a weighty student loan debt, which is a major disadvantage because beginning your years with weighty loans can be quite a huge load. Another disadvantage is that private universities provide narrow graduate programs. For students who wish to continue a graduate or a doctoral degree, a lot of private universities will not provide any postgraduate degree, they only provide baccalaureate degree. Any students wishing to continue postgraduate studies will have to go and attend a public university. Moreover, private universities have very narrow major offerings. Because private universities are small, they do not provide different majors. The varieties of majors are only available at public universities because they are large and a lot of students enroll at these universities. In addition, private universities have fewer departments with not so much professors or courses that are offered. Conclusion Private universities have become very popular today, and many parents and students prefer to enroll at a private university today over public universities. Private universities has many advantages, which are that private universities provide education to those who cannot benefit from the education that is been provided by public universities. Private universities offer courses that are connected with the desired career, syllabus is always up-to-date, no political aggressions is found at private universities, and students and professors have a more open relationship, they both can talk freely with no restrictions. Moreover, private universities reduce the nightmares of registration, they provide a cozy group environment, and students at private universities will be sure to be members of active alumni. Although private universities have a lot of advantages, they still have their disadvantages which are expensive tuition fees, they provide narrow graduate programs, and they provide narrow major offerings.

Business Strategy of MNC in Emerging Markets

Business Strategy of MNC in Emerging Markets The research aims to observe the different adaptive strategies employed by the multinational corporations (MNC) while it enters the emerging economies, analysing market potential, business growth, and the foreign direct investment in the country, with its effects on the (GDP) gross domestic product and corporate social responsibility of the emerging market. Objectives The objective of this research is to gauge in the success or failure of the difference in approach applied by the multinational corporations (MNC) to the emerging market how effective is the strategy and what scope and the way to enter the new market through a merger acquisition or its own subsidiary to function in those testing environment. Introduction Multinational enterprises (MNEs) need to adjust to the multifaceted business environment of each host country (Dunning and Lundan, 2008a)  [2]  . This challenge Increases with the differences between the foreign and MNEs home environment. The More distant is a host country from the organizational centre of the MNE, physically And in terms of mutual understanding, the more the à ¯Ã‚ ¬?rm has to bridge differences in Culture, in laws and regulations, and in human resources (Ghemawat, 2007)  [3]  ; Shenkar, 2001)  [5]  . MNEs must adapt their business strategies and organizational forms to manage these differences (Kogut and Singh, 1988; Kostova and Roth, 2002)  [6]  . With the development of the international business in the developed economies of the world, they faced saturation of their domestic markets which led them to search for alternate markets for their product and services. There was an immediate surge to cut down the cost of labour which was rising, forcing them to implement cost cutting strategy, which in turn led to the growth of international business, In the beginning the company would engage in export and import however with the change in the time, technology, availability of cheap labour and transport it has made it easier for these companies to target international shores for business Literature review This is research aims at formulating the scope of the international strategy in the emerging markets by analysing the current situation of the economys and the theories applied to the context of emerging nation in the past taking into consideration the degree of their effectiveness into account and postulating new perspective and dimension to it. The analysis of the early phase of the market emergence, Institutional theory helps in comprehending the impact on the enterprise strategies this is due to the strong influence of the government in the emerging economys to that of developed economies . The role of institutional theory is reviewed in context to the other theories and their interactions in understanding the emerged and the developed market economies. The International business strategy adopted by the MNC for the emerging markets has played a significant part for their market entry against the barriers to the host country. THREE PERSPECTIVES ON STRATEGY IN EMERGING ECONOMIES When we analyse the market in the emerging economies with respect to its earlier phase of emergence, it is the institutional theory which is the most significant in helping to explain the impacts on enterprise strategies. This is due to the influence exercised by the government and societal are stronger in these emerging economies as compared to the developed economies. As market matures, transaction cost economics and, subsequently, the resource-based view is more important. However, there is a fervent need to consider the importance of the interactions between institutional theory and other theories to increase our understandings of the emerging and developed market economies by drawing the differentiating between them. An Institutional Theory Perspective The role played by institutions in emerging economies. Institutional theory emphasizes the influences of the systems surrounding organizations that shape social and organizational behaviour (Scott, 1995)  [13]  . From a sociological orientation, Palmer, Jen-nings, and Zhou (1993)  [21]  discussed industrial reform in China and attributed its success to market-leaning institutional change, gradual relaxation of state owner-ship and control, and development of private prop-erty rights. Research implications The number of theoretical and empirical studies using an institutional perspective in emerging economies is limited, even though some theorists have argued that this perspective is the most applicable paradigm for explaining enterprise behaviour in emerging economies (Shenkar von Glinow, 1994)  [23]  pointed out, the process of institutionalization should be of interest in future theoretical and empirical work. A Transaction Cost Economics Perspective Transaction cost economics studies the firm-environment-ronment interface through a contractual or ex-change-based approach (Williamson, 1975)  [30]  . Limitation The criticisms and recent development in the literature which is identified above are apt in comprehending the strategy of the enterprise in emerging economies, as the transaction cost economics has been applied primarily to the developed market economies which are characterized by their strong legal regimes and binding social norms, less is known about governance structures for transaction cost in emerging economies. Choi, Lee, Kim (1999)  [32]  . High transaction costs would refer to a preference for hierarchical governance structures over the private market. Opportunistic behaviour, normally reduced by contract law, trust, or reputation, is also much more likely under such circumstances. As per the scholars the most efficient governance structure in emerging economies is hybrid structures dominating both markets and hierarchies is the solution. For example, Peng and Heath (1996)  [33]  argued that it is difficult for emerging market firms to grow internally or through mergers and acquisitions owing to lack of property rights and unstable political structures. They suggested us-in networks as a hybrid strategy. By pooling and coordinating resources, firms can achieve economies of scale and scope, and organizational learning can occur. Resource-Based Perspective The resource based view regarding the emerging economies, the central questions addressed by the re-source-based view concern why firms differ and how they achieve and sustain competitive advantage? Penrose (1959)  [41]  , who found that the Hollywood film industry pro-vided a context that changed over time and created different strategic assets as changes were made. To this point, little research using a resource-based-view framework has examined strategy differences in the social context of emerging economies. Adapting theses theories in the research for the thesis with a new perspective and dimensions the research on the international strategy of MNC in emerging market is further investigated to find the answers to certain question during the course of the research. A) What are the effects of strategy on the Mnc in respect to the modern times? b) How difficult is the task of MNC easy to settle down in a new country? c) What are the real barriers to the entry of these MNc? d) Does the strategy adopted really help with respect to CSR? e) Do the theories by scholar on emerging market have any positive inference on the MNC f) The role of govt in the smooth transition and policies g) Are the MNC a success or Failure with their normal global strategy h) How do the cultural differences is an obstacle in the way of MNC Challenges /Difficulties The MNC entering for the first time, may benefit from a relatively low informal distance which is most likely to increase their co-operation between with the local firms with respect to their understanding the barriers to communication, however with the difference of geographical distance there is a burden for the MNC to bear the cost involved in communication and co-ordination as cultural differences are most likely to hinder the smooth functionality and the firm may find it difficult to incorporate the existing operations with the local firm or they may establish a co-owner relationship with the local firm rather than functioning on their own, however to ease their functioning it has to co-operate with the local firms to resolve differences pertaining to the cross culture issues. Institutional differences may be reduced over a period of time by experimental learning, moreover it may benefit from the local firms contacts in the market like the local supplier distributor and the loca l authorities, hence it reduces the investors direct contact with the unknown local environment which is an added advantage and it gets the existing information of the market through the local firm The Research Methodology In this research would aim to use both primary and secondary method to go in-depth to have an insight of the emerging market what are the strategy barriers for foreign investors like an MNCs how could it be made smoother the support from the government, Primary source This method is applied to retrieve information by the researcher for the first time for a specific purpose of their field of studies. It constitutes Questionnaire Direct observation, Interviews and surveys, in this particular research the application of questionnaire and survey does exist however with the diverse field like a MNC which is in an emerging market hence it is too broad not required. Secondary Sources This method states the information is already compiled by someone who did a research prior to the current one in a similar field for some other objective, the secondary data is classified into two internal and external data, the information in the form of data compiled within the company is Internal and the information which may be retrieved from external sources like libraries, journals, websites, business magazines, articles. The main components of secondary data are Book review The books which are relevant to the thesis along with the articles and journals would be reviewed for data and theories for the research. Internet research This would give an insight to the markets past history and provide comprehensive data source for the research along with the articles that are available to browse useful for the research. Documents The documents published by the MNC in the emerging market would be used a useful literature for the research to draw a comparison from past performance and the transition into the new country in regards to the financial statements and distinguish it with other MNC on success and failure The advantages of secondary source of research is its availability and accessibility with the low cost involved to retrieve the information and another aspect of secondary data could be observed closely for a longer duration it is not time bound, although it does have its own share of demerits as the information pertaining to the current research may not have been collected or the other dimension or area or research could be extremely different with aim and objective contrasting each other with the region directed a specific population that may not be the researchers sphere of interest. Data collection The strategy employed for assembling data need to a multi-dimensional with a modern approach as data pertaining to market of emerging economies keep on changing on a day to day hence the conventional sampling approach can be difficult to implement for example the various sources of data like telephone directory, government data could become rapidly outdated. The data which may be collected from a company may not necessarily be consistent in comparison to the data possessed by the government authority hence it thus become a significant factor to collaborate the different studies to analyse and find the right method for data collection with questionnaire, surveys being dependent on the postal service. Hence Collaborative projects with local researchers using face-to-face interviews may be a key means of gaining access to data sources (Lee Miller, 1999)  [43]  used quantitative questionnaires, qualitative interviews, and multiple informants to increase the validity and reliability of their measures of organizational competence, variable measurement do pose a number of problems that present a difficulty in strategy research in emerging economies. The data collection is further classified into primary and secondary data source. Primary data source The data collected for the first time by the researcher applicable for the research purpose through a direct interview or questionnaire constitutes the primary data; however in the research we do employ the use of a questionnaire technique for the purpose of primary data collection. Questionnaire It is one of the most reliable means of credibly collecting data which has a reasonably low cost associated hence making it more adoptive for the research, the questionnaire is designed with multiple objective question for the managers of the MNC, to gauge the strategy which were adapted from their general course of business to meet the emerging markets. Secondary data The data collected by the prior researchers for their research in the similar field, are the alternate source for the current researcher to fall back on as it provides an insight to the data required, due to the difficulty in collecting data by means of primary sources secondary sources prove to be very useful. There are three secondary sources employed in the research. Book review The data collected through the literary sources like articles, newspaper, business magazines, and journals, regarding the strategy of MNC on emerging market, with the availability of most of the literary sources at the university library, business journals , electronic journals accessed through the university portal like Business source premier, Jstor, Emerald, and Google scholar helps in collecting data for the research. Internet Research Information retrieved from browsing the website of the MNCs which would give an insight to the existing market as well as the earlier market data for the past 5 to 10 years providing a new dimension to distinguish and collate data, the information in these website gets updated on regular intervals hence access date is mentioned along with the reference. Documents The data compiled from the companys published documents over the years do provide a fresh perspective to the research The problems of Data collections The topic of the research is broad and hence it expands in volume due to the vast field of emerging market and international business strategy employed by different MNC, hence collating data on the emerging market is primarily available in a secondary form of data is voluminous turning out to be a little difficult to narrow down, as the research aims to narrow its parameter of data collection and concentrate on the specific set of goals to imbibe a good quality. The secondary source of data available might not be applicable to research in a larger context and might not provide the answers to the objectives of the research, the other difficulty that might arise would be the response of the questionnaire as it is an uncontrolled variable hence the low response might pose a question on the reliability of the collected data through it and the quality as well, these are a few challenges that pose a formidable threat in the success of the research. Data Analysis The collected data through the above means would be aligned in a logical, synchronized and sequential, organizational frame to analyse it and evaluate the data so that the applicable information could be take out from the data, the data analysis would undertake both quantitative and qualitative approaches. Quantitative method This approach centres on numbers which are employed as characteristics to quantify data the outcome is numerical form of a recoded data which is further used for statistical analysis, this proves to be a reliable tools providing the numerical data for the empirical study and statistical analysis, this is further classifies into descriptive and inferential. Descriptive statistics It constitutes a measure of central tendency which are required in the research like mean median and mode and the measure of variability like standard deviation which would provide a numerical analysis of the research Inferential statistics This statistical tool helps to test the hypothesis and the similar findings of the data sample and eliminates unwanted data by means of deduction With the statistical inference which are drawn out of the questionnaires survey and interviews of the research; the data could be presented in a graphical form, histograms and pie chart, during the course of the research Microsoft word excel and spread sheet could be used for the purpose of diagram representation and these tools will help to evaluate the research. Qualitative Approach Qualitative research is explores the meaning rather drawing an inference based on the numerical statistical analysis, hence its approaches include case study interviews focus groups. Literary criticism The way the data has to be drafted for the research aiming at the content applicable for the research purpose taking the theory and literature into account and critically evaluating them. Thematic coding à ¢Ã¢â€š ¬Ã¢â‚¬Å"The data collected is coded or labelled which is to classify data to gather relevant data making it more easily accessible and easy to understand as similar data is grouped in a thematic idea which makes comparison of different cases in respect to the research simpler for the researcher. Time scale and plan The research is planned in an organised framework, the planning and scientific collection of data using qualitative and quantitative method and evaluating it, filtering the required content and theories analysing the applicable data to the research, hence the time span is estimated to be 11 weeks , that is broadly classified as 1 weeks for data collection primary as well as 1 week for secondary data and then 1 week to evaluate the relevance then move on to the important part of literature review in the next 2 weeks , methodology of research would be aimed to completed in another 2 weeks data analysis 2 weeks and conclusion and 1 week to review and get peer review to get the better understanding the next week amend changes if required and finally submit within the week hence the research is completed in time and submitted in a effective and efficient manner. Conclusion The research topic gives food for thought, as the market is evolving hence it would highlight the changes undertaken by the MNCs over the period of time in their strategy as in the earlier years Corporate Social Responsibility was not a significant part of the policies and strategy however with the change in time it has been realised the crucial role it plays for every multinational entity and provide comprehensive insight in the functionality and approach, this research will be conducted evaluating the secondary data due to its high authenticity and availability drawing inferences from the different theory applied by the prior researchers and finding new dimensions that is applicable to the times of today as we are pulling out of recession, hence low income countries are the lucrative market and cheap labour source presents an opportunity for the MNC to reap profit and the share knowledge and the country too benefits with the inward Foreign Direct Investment bringing more employment and capital hence the topic of the thesis is dealt with a contemporary approach to provide a fresh perspective. Business Strategy of MNC in Emerging Markets Business Strategy of MNC in Emerging Markets The research aims to observe the different adaptive strategies employed by the multinational corporations (MNC) while it enters the emerging economies, analysing market potential, business growth, and the foreign direct investment in the country, with its effects on the (GDP) gross domestic product and corporate social responsibility of the emerging market. Objectives The objective of this research is to gauge in the success or failure of the difference in approach applied by the multinational corporations (MNC) to the emerging market how effective is the strategy and what scope and the way to enter the new market through a merger acquisition or its own subsidiary to function in those testing environment. Introduction Multinational enterprises (MNEs) need to adjust to the multifaceted business environment of each host country (Dunning and Lundan, 2008a)  [2]  . This challenge Increases with the differences between the foreign and MNEs home environment. The More distant is a host country from the organizational centre of the MNE, physically And in terms of mutual understanding, the more the à ¯Ã‚ ¬?rm has to bridge differences in Culture, in laws and regulations, and in human resources (Ghemawat, 2007)  [3]  ; Shenkar, 2001)  [5]  . MNEs must adapt their business strategies and organizational forms to manage these differences (Kogut and Singh, 1988; Kostova and Roth, 2002)  [6]  . With the development of the international business in the developed economies of the world, they faced saturation of their domestic markets which led them to search for alternate markets for their product and services. There was an immediate surge to cut down the cost of labour which was rising, forcing them to implement cost cutting strategy, which in turn led to the growth of international business, In the beginning the company would engage in export and import however with the change in the time, technology, availability of cheap labour and transport it has made it easier for these companies to target international shores for business Literature review This is research aims at formulating the scope of the international strategy in the emerging markets by analysing the current situation of the economys and the theories applied to the context of emerging nation in the past taking into consideration the degree of their effectiveness into account and postulating new perspective and dimension to it. The analysis of the early phase of the market emergence, Institutional theory helps in comprehending the impact on the enterprise strategies this is due to the strong influence of the government in the emerging economys to that of developed economies . The role of institutional theory is reviewed in context to the other theories and their interactions in understanding the emerged and the developed market economies. The International business strategy adopted by the MNC for the emerging markets has played a significant part for their market entry against the barriers to the host country. THREE PERSPECTIVES ON STRATEGY IN EMERGING ECONOMIES When we analyse the market in the emerging economies with respect to its earlier phase of emergence, it is the institutional theory which is the most significant in helping to explain the impacts on enterprise strategies. This is due to the influence exercised by the government and societal are stronger in these emerging economies as compared to the developed economies. As market matures, transaction cost economics and, subsequently, the resource-based view is more important. However, there is a fervent need to consider the importance of the interactions between institutional theory and other theories to increase our understandings of the emerging and developed market economies by drawing the differentiating between them. An Institutional Theory Perspective The role played by institutions in emerging economies. Institutional theory emphasizes the influences of the systems surrounding organizations that shape social and organizational behaviour (Scott, 1995)  [13]  . From a sociological orientation, Palmer, Jen-nings, and Zhou (1993)  [21]  discussed industrial reform in China and attributed its success to market-leaning institutional change, gradual relaxation of state owner-ship and control, and development of private prop-erty rights. Research implications The number of theoretical and empirical studies using an institutional perspective in emerging economies is limited, even though some theorists have argued that this perspective is the most applicable paradigm for explaining enterprise behaviour in emerging economies (Shenkar von Glinow, 1994)  [23]  pointed out, the process of institutionalization should be of interest in future theoretical and empirical work. A Transaction Cost Economics Perspective Transaction cost economics studies the firm-environment-ronment interface through a contractual or ex-change-based approach (Williamson, 1975)  [30]  . Limitation The criticisms and recent development in the literature which is identified above are apt in comprehending the strategy of the enterprise in emerging economies, as the transaction cost economics has been applied primarily to the developed market economies which are characterized by their strong legal regimes and binding social norms, less is known about governance structures for transaction cost in emerging economies. Choi, Lee, Kim (1999)  [32]  . High transaction costs would refer to a preference for hierarchical governance structures over the private market. Opportunistic behaviour, normally reduced by contract law, trust, or reputation, is also much more likely under such circumstances. As per the scholars the most efficient governance structure in emerging economies is hybrid structures dominating both markets and hierarchies is the solution. For example, Peng and Heath (1996)  [33]  argued that it is difficult for emerging market firms to grow internally or through mergers and acquisitions owing to lack of property rights and unstable political structures. They suggested us-in networks as a hybrid strategy. By pooling and coordinating resources, firms can achieve economies of scale and scope, and organizational learning can occur. Resource-Based Perspective The resource based view regarding the emerging economies, the central questions addressed by the re-source-based view concern why firms differ and how they achieve and sustain competitive advantage? Penrose (1959)  [41]  , who found that the Hollywood film industry pro-vided a context that changed over time and created different strategic assets as changes were made. To this point, little research using a resource-based-view framework has examined strategy differences in the social context of emerging economies. Adapting theses theories in the research for the thesis with a new perspective and dimensions the research on the international strategy of MNC in emerging market is further investigated to find the answers to certain question during the course of the research. A) What are the effects of strategy on the Mnc in respect to the modern times? b) How difficult is the task of MNC easy to settle down in a new country? c) What are the real barriers to the entry of these MNc? d) Does the strategy adopted really help with respect to CSR? e) Do the theories by scholar on emerging market have any positive inference on the MNC f) The role of govt in the smooth transition and policies g) Are the MNC a success or Failure with their normal global strategy h) How do the cultural differences is an obstacle in the way of MNC Challenges /Difficulties The MNC entering for the first time, may benefit from a relatively low informal distance which is most likely to increase their co-operation between with the local firms with respect to their understanding the barriers to communication, however with the difference of geographical distance there is a burden for the MNC to bear the cost involved in communication and co-ordination as cultural differences are most likely to hinder the smooth functionality and the firm may find it difficult to incorporate the existing operations with the local firm or they may establish a co-owner relationship with the local firm rather than functioning on their own, however to ease their functioning it has to co-operate with the local firms to resolve differences pertaining to the cross culture issues. Institutional differences may be reduced over a period of time by experimental learning, moreover it may benefit from the local firms contacts in the market like the local supplier distributor and the loca l authorities, hence it reduces the investors direct contact with the unknown local environment which is an added advantage and it gets the existing information of the market through the local firm The Research Methodology In this research would aim to use both primary and secondary method to go in-depth to have an insight of the emerging market what are the strategy barriers for foreign investors like an MNCs how could it be made smoother the support from the government, Primary source This method is applied to retrieve information by the researcher for the first time for a specific purpose of their field of studies. It constitutes Questionnaire Direct observation, Interviews and surveys, in this particular research the application of questionnaire and survey does exist however with the diverse field like a MNC which is in an emerging market hence it is too broad not required. Secondary Sources This method states the information is already compiled by someone who did a research prior to the current one in a similar field for some other objective, the secondary data is classified into two internal and external data, the information in the form of data compiled within the company is Internal and the information which may be retrieved from external sources like libraries, journals, websites, business magazines, articles. The main components of secondary data are Book review The books which are relevant to the thesis along with the articles and journals would be reviewed for data and theories for the research. Internet research This would give an insight to the markets past history and provide comprehensive data source for the research along with the articles that are available to browse useful for the research. Documents The documents published by the MNC in the emerging market would be used a useful literature for the research to draw a comparison from past performance and the transition into the new country in regards to the financial statements and distinguish it with other MNC on success and failure The advantages of secondary source of research is its availability and accessibility with the low cost involved to retrieve the information and another aspect of secondary data could be observed closely for a longer duration it is not time bound, although it does have its own share of demerits as the information pertaining to the current research may not have been collected or the other dimension or area or research could be extremely different with aim and objective contrasting each other with the region directed a specific population that may not be the researchers sphere of interest. Data collection The strategy employed for assembling data need to a multi-dimensional with a modern approach as data pertaining to market of emerging economies keep on changing on a day to day hence the conventional sampling approach can be difficult to implement for example the various sources of data like telephone directory, government data could become rapidly outdated. The data which may be collected from a company may not necessarily be consistent in comparison to the data possessed by the government authority hence it thus become a significant factor to collaborate the different studies to analyse and find the right method for data collection with questionnaire, surveys being dependent on the postal service. Hence Collaborative projects with local researchers using face-to-face interviews may be a key means of gaining access to data sources (Lee Miller, 1999)  [43]  used quantitative questionnaires, qualitative interviews, and multiple informants to increase the validity and reliability of their measures of organizational competence, variable measurement do pose a number of problems that present a difficulty in strategy research in emerging economies. The data collection is further classified into primary and secondary data source. Primary data source The data collected for the first time by the researcher applicable for the research purpose through a direct interview or questionnaire constitutes the primary data; however in the research we do employ the use of a questionnaire technique for the purpose of primary data collection. Questionnaire It is one of the most reliable means of credibly collecting data which has a reasonably low cost associated hence making it more adoptive for the research, the questionnaire is designed with multiple objective question for the managers of the MNC, to gauge the strategy which were adapted from their general course of business to meet the emerging markets. Secondary data The data collected by the prior researchers for their research in the similar field, are the alternate source for the current researcher to fall back on as it provides an insight to the data required, due to the difficulty in collecting data by means of primary sources secondary sources prove to be very useful. There are three secondary sources employed in the research. Book review The data collected through the literary sources like articles, newspaper, business magazines, and journals, regarding the strategy of MNC on emerging market, with the availability of most of the literary sources at the university library, business journals , electronic journals accessed through the university portal like Business source premier, Jstor, Emerald, and Google scholar helps in collecting data for the research. Internet Research Information retrieved from browsing the website of the MNCs which would give an insight to the existing market as well as the earlier market data for the past 5 to 10 years providing a new dimension to distinguish and collate data, the information in these website gets updated on regular intervals hence access date is mentioned along with the reference. Documents The data compiled from the companys published documents over the years do provide a fresh perspective to the research The problems of Data collections The topic of the research is broad and hence it expands in volume due to the vast field of emerging market and international business strategy employed by different MNC, hence collating data on the emerging market is primarily available in a secondary form of data is voluminous turning out to be a little difficult to narrow down, as the research aims to narrow its parameter of data collection and concentrate on the specific set of goals to imbibe a good quality. The secondary source of data available might not be applicable to research in a larger context and might not provide the answers to the objectives of the research, the other difficulty that might arise would be the response of the questionnaire as it is an uncontrolled variable hence the low response might pose a question on the reliability of the collected data through it and the quality as well, these are a few challenges that pose a formidable threat in the success of the research. Data Analysis The collected data through the above means would be aligned in a logical, synchronized and sequential, organizational frame to analyse it and evaluate the data so that the applicable information could be take out from the data, the data analysis would undertake both quantitative and qualitative approaches. Quantitative method This approach centres on numbers which are employed as characteristics to quantify data the outcome is numerical form of a recoded data which is further used for statistical analysis, this proves to be a reliable tools providing the numerical data for the empirical study and statistical analysis, this is further classifies into descriptive and inferential. Descriptive statistics It constitutes a measure of central tendency which are required in the research like mean median and mode and the measure of variability like standard deviation which would provide a numerical analysis of the research Inferential statistics This statistical tool helps to test the hypothesis and the similar findings of the data sample and eliminates unwanted data by means of deduction With the statistical inference which are drawn out of the questionnaires survey and interviews of the research; the data could be presented in a graphical form, histograms and pie chart, during the course of the research Microsoft word excel and spread sheet could be used for the purpose of diagram representation and these tools will help to evaluate the research. Qualitative Approach Qualitative research is explores the meaning rather drawing an inference based on the numerical statistical analysis, hence its approaches include case study interviews focus groups. Literary criticism The way the data has to be drafted for the research aiming at the content applicable for the research purpose taking the theory and literature into account and critically evaluating them. Thematic coding à ¢Ã¢â€š ¬Ã¢â‚¬Å"The data collected is coded or labelled which is to classify data to gather relevant data making it more easily accessible and easy to understand as similar data is grouped in a thematic idea which makes comparison of different cases in respect to the research simpler for the researcher. Time scale and plan The research is planned in an organised framework, the planning and scientific collection of data using qualitative and quantitative method and evaluating it, filtering the required content and theories analysing the applicable data to the research, hence the time span is estimated to be 11 weeks , that is broadly classified as 1 weeks for data collection primary as well as 1 week for secondary data and then 1 week to evaluate the relevance then move on to the important part of literature review in the next 2 weeks , methodology of research would be aimed to completed in another 2 weeks data analysis 2 weeks and conclusion and 1 week to review and get peer review to get the better understanding the next week amend changes if required and finally submit within the week hence the research is completed in time and submitted in a effective and efficient manner. Conclusion The research topic gives food for thought, as the market is evolving hence it would highlight the changes undertaken by the MNCs over the period of time in their strategy as in the earlier years Corporate Social Responsibility was not a significant part of the policies and strategy however with the change in time it has been realised the crucial role it plays for every multinational entity and provide comprehensive insight in the functionality and approach, this research will be conducted evaluating the secondary data due to its high authenticity and availability drawing inferences from the different theory applied by the prior researchers and finding new dimensions that is applicable to the times of today as we are pulling out of recession, hence low income countries are the lucrative market and cheap labour source presents an opportunity for the MNC to reap profit and the share knowledge and the country too benefits with the inward Foreign Direct Investment bringing more employment and capital hence the topic of the thesis is dealt with a contemporary approach to provide a fresh perspective.